Over a period of several months, a regional bank took time to spotlight the programs and services they felt helped them to standout.
One of these was their home loan program.
Another was their first-ever branded credit card. The piece shown below was the first in a series of four in-branch posters each themed to a different way a person might use the card: I Want an Adventure, Live Your Life with Benefits, Step into Adulting, and Spend. Earn. Enjoy.
Perhaps the most important message they wanted to convey though was their continued focus on what initially attracted depositors to the bank – the people at the window.
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